‘Nasha — Not Cool’: Delhi Police to launch week-long anti-drug campaign

In furtherance of Prime Minister Narendra Modi’s vision and centre’s policy of “Zero Tolerance” towards drugs, the Delhi Police are organizing a week-long anti-drug awareness campaign ‘Nasha – Not Cool’ across the national capital, beginning Friday.

Home Minister Amit Shah has consistently emphasised the need for stringent action against drug trafficking and the eradication of drug abuse from society. In alignment with the national mission of “Nasha Mukt Bharat”, the Delhi Police continued to undertake proactive measures under the guidance of Lieutenant Governor and leadership of the Commissioner of Police.

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As part of the campaign, a theme song in the form of a Rap — highlighting the harmful effects of drug abuse and encouraging youth to stay away from narcotics — was formally launched on Thursday Delhi Police chief Satish Golchha. The song will be disseminated through social media platforms and screened in cinema halls across Delhi during the campaign period to maximise outreach.

The campaign will adopt a comprehensive approach, including social media engagement, radio broadcasts, on-ground awareness activities involving community stakeholders, expert-led podcasts, and sports activities at de-addiction centres.
Starting April 24, the campaign will have active participation from school children, who will play a vital role in spreading awareness in society.